Olivetree Research
Sharpen your Marketing Research Skills
AMA Advanced research methods
"Hidden Truths, Hidden Treasures"
April 16-18, 2012, las vegas

How can you get people to tell you things that they don’t really want you to know (and sometimes don’t realize themselves)? How can you learn new insights that will help you  better design for and communicate with consumers? 

Key takeaways: 
  • Mdoerating techniques such as laddering, Metaphors, Sentence completion and  Story telling
  • observational techniques such as shopalongs, Video observation, Diaries and inventory checks and Dynamic re-enactment
  • When to use each technique
  • Important analytical considerations

Benefits of attending: The researcher will have a better understanding of the tools to use in gleaning consumer (including B2B) insights, beyond traditional probing questions.

AMA Marketing Research Boot CampTM
SPRING 2012 DATES TBD


Meet and learn from Carol Shea, CEO, Olivetree Research, as she facilitates an intense program, sponsored by the American Marketing Association, that is tailored for the market researcher and non-researcher alike. Enhance the knowledge and tools you need to develop and manage marketing research projects. Among the topics to be explored: brand development and measurement, new product development, customer satisfaction, advertising and copy testing, forecasting, customer segmentation, questionnaire design and analysis, sampling, and much, much more. Expect information and solutions that are practical and useful to your work—right now!

Who should attend?
  • Marketing researchers who are new to the field
  • Seasoned marketers looking for a refresher on marketing research or who need an introduction to new topics
  • Marketing practitioners who interface with marketing research suppliers
For more information or to register >>
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